About.

I'm Willie Chang, a senior studying marketing at The University of Texas at Dallas with a concentration in digital marketing. I graduate in May 2027.

I picked up a camera in high school and spent four years on the sidelines photographing every sport my school played. That turned into a small photography business, and without my noticing, into an education in audiences: what people want to see, keep, and share.

Since January 2024 I've worked in digital media at the YMCA of Metropolitan Dallas, where I plan campaigns, write emails and posts, and report on what worked across 52 social channels. In summer 2026 I joined General Motors as a lifecycle marketing intern on the Fleet team, working on customer journeys, lead qualification, and content personalization.

What I like most is the place where the creative side and the systems side meet: a good photograph, in front of the right person, at the right moment, for a reason you can measure.

What I'm looking for

A full-time marketing role after May 2027, ideally in lifecycle, digital, or brand marketing, on a team that cares about both craft and data.