YMCA of Metropolitan Dallas · Jan 2024 – Present
Keeping 52 social channels in one voice
Running campaign calendars, email, and reporting across a network of branches, and turning the numbers into next month's plan.
Work.
Real campaigns, a real internship, a real client. Then the classroom projects that sharpened them.
Case studies
General Motors · Summer 2026
Making it easier for a fleet buyer to raise a hand
B2B lifecycle marketing on the GM Fleet team — customer journeys, lead qualification, and content personalization at scale.
UT Dallas Marketing Capstone (MKT 4395) · Fall 2026
A growth plan for Central Market Floral
A semester-long consulting project for a real client — research, customer insight, and recommendations delivered to the business.
UT Dallas
Class projects.
AI content creation and marketing
MKT 4339 · AI Content Creation · Fall 2026
Hands-on work with language models for marketing — writing and testing prompts, building assistants, and judging output critically. This site is part of it.
How Dutch Bros wins Gen Z
MKT 4350 · Principles of Advertising · Fall 2026
A positioning analysis of Dutch Bros — target audience, differentiation, and the consumer insight behind the brand's competitive advantage.
Social media plan for a new company
MKT 4334 · Social Media Marketing · Fall 2026
A group project inventing an original business and building its complete social media marketing plan, platform by platform.
UX, Google Ads, SEO and AI training
Digital Media and Internet Marketing · Spring 2025
Applied training across user experience research, paid search, search optimization, and AI tools.
Business analysis of ZARA
Principles of Marketing · Spring 2024
A full marketing analysis of ZARA's strategy, from positioning and segmentation to the marketing mix.