Work / UT Dallas Marketing Capstone (MKT 4395)
A growth plan for Central Market Floral
A semester-long consulting project for a real client — research, customer insight, and recommendations delivered to the business.
- Role
- Team member, client project
- When
- Fall 2026
- Where
- UT Dallas Marketing Capstone (MKT 4395)
This project is in progress. This page will grow as the team’s work is delivered.
The situation
The marketing capstone at UT Dallas pairs student teams with a real client. Ours is Central Market’s floral department. The team works like a small consultancy: a charter, a project plan, a midterm review, and final recommendations presented to the client.
What we are doing
- Framing the business need and scoping the project with the client.
- Researching the category and competitors, and compiling what customers say in reviews.
- Interviewing stakeholders to test our understanding of the problem.
- Turning findings into recommendations the client can act on.
My part
I help drive the project plan and the research synthesis: turning interviews, reviews, and findings into a short list of things worth acting on.