willie

Experience.

The résumé, minus the PDF.

Where I've worked

  1. Summer 2026

    Fleet Lifecycle Marketing Intern

    General Motors

    • Designed a lower-friction "handraiser" and CRM framework that routes B2B leads by behavior and purchasing horizon.
    • Developed Salesforce Marketing Cloud journeys, CloudPages, and a gated-content strategy to personalize nurture paths and qualify leads.
    • Built an AI-supported content library approach to scale personalized sales-enablement content.

    See the work: General Motors →

  2. Jan 2024 – Present

    Digital Media Specialist

    YMCA of Metropolitan Dallas

    • Manage campaign calendars, email marketing, and content across 52 social channels.
    • Reached a 59% email open rate and grew social engagement 20%.
    • Report campaign and CRM performance in Excel dashboards and turn results into recommendations for leadership.

    See the work: YMCA of Metropolitan Dallas →

  3. Aug 2021 – Present

    Freelance Photographer

    Willie Chang Photography

    • Photographed more than 50 events and sessions, from high school athletics to client shoots.
    • Handle the whole job: booking, shooting, editing, delivery, and the client relationship.

    See the work: Willie Chang Photography →

Education

  1. Expected May 2027

    B.S. Marketing, Digital Marketing concentration

    The University of Texas at Dallas · Naveen Jindal School of Management

    • GPA 3.81
    • Member, American Marketing Association (Aug 2025 – Present)
    • Coursework: AI Content Creation, Social Media Marketing, E-Retailing, Principles of Advertising, Marketing Capstone

Skills

Marketing

  • Lifecycle & B2B marketing
  • Email marketing
  • Social media strategy
  • Campaign planning
  • Content creation

Platforms

  • Salesforce CRM
  • Salesforce Marketing Cloud
  • Constant Contact
  • Excel dashboards
  • Google Ads & SEO fundamentals

Creative

  • Photography
  • Photo editing
  • Shot-list planning
  • Copywriting
  • AI content tools